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Cut is the only influence man has over the beauty of a diamond. It boils down to the mix of science, mathematics, skill, technology and objectives. You would easily pass-by a rough diamond because it looks dull and resembles a pebble. It is the skill of the craftsmen that unlocks the beauty within to release the full potential of a diamond. This skill has developed into an art form where those involved simply cannot afford to make mistakes.
Artistic licence can provide for slight variations to be made to the proportions of the ‘ideal cut’ formula to maximise fire rather than brilliance or vice versa